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Introduction to Cognitive Interviewing

Updated: 5 days ago

Abstract

Cognitive interviewing is a method used to improve the quality of survey questions. The goal of cognitive interviewing is to understand how people understand and respond to questionnaire questions, and to identify potential sources of confusion. It generally involves conducting semi-structured interviews with a range of respondents to understand their thought processes as they understand and answer questionnaire questions. Conducting cognitive interviewing on new questions before a survey is carried out results in better questionnaire questions and more confidence in the answers we receive. This session covers cognitive interviewing sampling, data collection and analysis through an interactive workshop with group activities


Date & Time 26 February 2025 (Wednesday) 4:00 pm - 5:30 pm (HKT)

Format Online via Zoom

Target audience CUHK Academic staff


 

Pre-workshop reading group

The pre-workshop reading group will provide opportunities for participants to review and read related literatures with guidance from experts. This reading group intends to develop participants’ understanding on concepts and theories of cognitive interviewing to prepare for the workshop and the consultation session.  


Date & Time 25 February 2025 (Tuesday) 4:00 pm - 5:00 pm (HKT)

Format Online via Zoom

Target audience CUHK Academic staff


 

Post-workshop group consultation

The group consultation will provide guided questions for participants to discuss and reflect on, following some thinking exercises. This consultation intends to provide the space essential for participants to ask questions.


Date & Time 27 February 2025 (Thursday) 4:00 pm - 5:00 pm (HKT)

Format Online via Zoom

Target audience CUHK Academic staff


 

Speaker

Dr Marco Pomati, Reader in Social Research Methods and Social Policy, Cardiff University, UK

Dr Marco Pomati is an expert in the measurement and analysis of poverty and living standards, with a focus on the rigorous evaluation of social policies using advanced quantitative research and mixed-methods approaches. As a teaching lead at the Cardiff Q-Step Centre, he is dedicated to enhancing the proficiency of both undergraduate and postgraduate students in robust quantitative methods, drawing from a strong interdisciplinary background in Social Policy and Sociology. He holds degrees from the University of Bristol, the London School of Economics, and Goldsmiths. Prior to joining Cardiff University, he worked at various esteemed institutions, including the University of Bristol, the National Foundation for Educational Research and the National Centre for Social Research, where he designed and analysed socio-economic surveys and assessment data. He has led and co-led numerous funded projects from 2019 to 2024, focusing on understanding and improving the measurement of adult and children's needs across various national and international contexts.



Enquiry

For any queries, please contact Vienne LIN at viennelin@cuhk.edu.hk

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